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Stormshot creation guide11/6/2023 The more complex the tools that you use, the longer it takes to implement a lead nurturing campaign. This step is probably the most complicated, but it’s also very important. Incorporate multichannel tactics such as using email sequences, social media posts, video tutorials and webinars so you can maximize engagement across different platforms. Develop CampaignsĪfter creating personalized content for each person, set up your campaigns. Personalization will make them feel like they’re engaging more deeply with your brand. That’s why you need to create relevant content that resonates with each contact depending on where they are in their buyer’s journey and how far along they are in building trust with your company as a whole. ![]() Each of them will have different challenges and pay attention to a different type of content. ![]() Create Personalized ContentĪ CEO thinks differently than the marketing manager or vice president of sales. ![]() This could range from educational materials for new leads or product details for prospects closer to the purchase decision stage. Consider what types of content would be most effective for different buyer personas. Developing buyer personas is an essential part of any successful lead nurturing plan as it allows you to tailor content specifically for each type of buyer.
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